Nigel has worked across a number of different industries including music, tech and business services. He is a supportive leader, enabling his team to make positive change and strive to be the best.

A smoker previously, Nigel happened across a vaping device at a party in early 2010, took up vaping and within two months had given up tobacco usage completely. He is extremely passionate about the positive impact that vaping can have on the lives of smokers across the globe but also appreciates that it is a long way off realising his dream of a smoke free society.

To achieve this goal, he set up Cuts Ice in 2012, and invested his time in developing the business into an e-liquid market leader by improving product quality, striving for better public education, supporting credible research, and shaping sensible regulation to give smokers the best chance of quitting tobacco altogether.

Robert has nearly forty years of experience in the consumer goods sector both in the UK and internationally. His first thirty years were spent with Mars and then the Coca-Cola Company. With Coke he worked in the Gulf, Australia, Central and Eastern Europe and then latterly was the Chief Customer Officer and Vice President of the Company based in Atlanta. For the past decade he has been Chairman, Director or Adviser to several mid cap private or private equity backed FMCG businesses in the Uk, most with an international aspect to them. At Cuts Ice he works closely with Nigel and the Executive team on the longer term strategy and its execution.

When not at work Robert is occasionally allowed to watch sport by his wife and three daughters and is passionate about rugby and football, his teams being Gloucester and Leeds United. The rest of his spare time will be spent walking or cycling around the Cotswolds, his home base.