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The Cuts Ice Team

Nigel Quine

Chief Executive Officer (CEO)

Nigel has worked across a number of different industries including…

Nigel Quine

Nigel has worked across a number of different industries including music, tech and business services. He is a supportive leader, enabling his team to make positive change and strive to be the best.

A smoker previously, Nigel happened across a vaping device at a party in early 2010, took up vaping and within two months had given up tobacco usage completely. He is extremely passionate about the positive impact that vaping can have on the lives of smokers across the globe but also appreciates that it is a long way off realising his dream of a smoke free society.

To achieve this goal, he set up Cuts Ice in 2012, and invested his time in developing the business into an e-liquid market leader by improving product quality, striving for better public education, supporting credible research, and shaping sensible regulation to give smokers the best chance of quitting tobacco altogether.

Helen Taylor

Chief Technical Officer (CTO)

Helen joined Cuts Ice in 2015 to develop and manage the…

Helen Taylor

Helen joined Cuts Ice in 2015 to develop and manage the company strategy on compliance; her departments include Regulatory Affairs, Product Stewardship, Toxicology, Product Development and Quality. Her main aim was to ensure that all existing and new products were compliant with new vaping regulations set out by the Tobacco Product Directive in the EU and the Federal Drug Administration in the USA.

Her current role as Chief Technical Officer (CTO) primarily focuses on seeking out business opportunities to drive growth and profitability whilst continuing to ensure that all technical aspects of the business remain relevant and world-wide compliant. As a function of this role she is actively engaged in ISO, CEN, and BSI standards activities, and is a significant contributor to the CEN TC437 WG4 committee and the elected ISO TC 126/SC3 Convener.

Richard Reed

Chief Commercial Officer (CCO)

Richard has a career history with companies like P&G, Kellogg, RB…

Richard Reed

Richard has a career history with companies like P&G, Kellogg, RB and Boots, and is now leading our company’s commercial activities. He is responsible for the company’s commercial strategy across both Sales and Marketing functions as well as driving the development of the organisation.

Driving the highly innovative and game changing Cuts Ice new product development programme is a core priority and Richard, who is committed to ensuring that the company continues to lead the vaping industry in bringing brilliant new products to the marketplace.

Outside work, Richard is married with 3 children aged between 24 and 16. He is a keen sportsman (cricket, golf, skiing and running) with a lifelong attachment to Arsenal FC!

Sally Ward

Head of Sales

From a background in retail sales and credit control, Sally…

Sally Ward

From a background in retail sales and credit control, Sally is one of the longest running members of staff at Cuts Ice and has turned her hand to many different positions within the company. Beginning in Customer Service in 2014, she quickly gained a keen interest in this exciting and dynamic vaping industry. She has progressed her career rapidly alongside the business, becoming our Head of Sales in early 2018.

Sociable and outgoing, Sally has now become a bit of a familiar face in the world of vaping, dedicated to looking after and ensuring the best possible service for all of Cuts Ice’ clients, both old and new

Outside of work Sally is likely to be found at the front of a gig, at a music festival with friends or indulging her passion in the theatrical arts.

Garry Dibley

Communications and Content Manager

Garry is responsible for managing the e-commerce and marketing…

Garry Dibley

Garry is responsible for managing the e-commerce and marketing departments at Cuts Ice. He strongly believes that the customer is the single most valuable asset an organisation can have and is driven by the unrelenting pursuit of customer-driven focus, ideals and user experience.

Garry has been involved in the industry since vaping started to get a small foothold in 2008.
With a strong background in engineering he has been involved with all aspects of vaping product development from design to manufacturing. Prior to joining Cuts Ice he was in a role advising independent vaping vendors and manufactures, providing guidance and advice on all legal and other regulatory developments of relevance to vaping businesses.

When away from the office, Garry can still be found in his shed, tinkering with vaping devices.

Richard Bailey

Vape Product Development Manager

Richard has been involved in the vaping industry both as a…

Richard Bailey

Richard has been involved in the vaping industry both as a consumer and in a professional capacity since its early days in the UK. A keen DIY vaper, Richard has been mixing his own e-liquids and experimenting with new flavour combinations for a number of years. Richard spent a number of years assisting with the organisation of the UK’s original vaping showcase event Vape Fest, and was subsequently invited by Cuts Ice to assist with the testing of new e-liquids prior to release.

As our Vape Product Development Manager Richard is responsible for formulating new products for Cuts Ice’s OEM clients and own brands. Given his years of vaping and mixing experience, Richard is able to accurately create e-liquids which fulfil the customer’s initial brief, whilst also offering suggestions based on current and developing market trends. He is tasked with working closely alongside Cuts Ice’s flavour suppliers, to ensure that not only the best tasting flavour components go into the final product, but also the highest purity Vape Grade Flavourings.

In his free time, Richard spends his time working on his prized Subaru Impreza.

Joanna S. Hickling

QC/QA Lab Manager

Bubbly, tri-lingual and with a background in Forensic Science…

Joanna Slyvia Hickling QC

Bubbly, tri-lingual and with a background in Forensic Science, Joanna is our Lab Manager. She spends her day to day running the E-liquid Production and Testing Laboratory here at Cuts Ice. Through her unrelenting determination Joanna ensures the production of the highest quality e-liquid every time. Dedicated to developing both quality and production processes within the lab, she believes in engaging her team in her projects, recognising the value of their diverse backgrounds and experiences.

Outside work Joanna is a passionate singer and pop-culture lover, she can always be found at London’s MCM unless she is traveling Europe visiting her family.

Vanessa Tenkorang

Product Stewardship Manager

Vanessa has been at Cuts Ice for over 2 years. After graduating with…

Vanessa Tenkorang

Vanessa has been at Cuts Ice for over 2 years. After graduating with a degree in Biochemistry, Vanessa developed an interest in molecular biology after working in a microbiology lab.

After initially starting in the production laboratory at Cuts Ice, Vanessa was promoted to our Product Stewardship and Regulatory Affairs team and took on the role of Product Stewardship Manager. Her role primarily focuses on ensuring compliance to chemical and consumer regulations, and making sure the e-liquids we manufacture are safe and relevant regulatory information is communicated effectively along the supply chain. In her spare time Vanessa enjoys keeping active and going to the gym.

Diana Bernal

OEM and Distribution Account Manager

Diana joined Cuts Ice in August 2016, with almost a decade…

Diana Bernal

Diana joined Cuts Ice in August 2016, with almost a decade dedicated to customer service and the development of people. As an account manager with a vast array of international clients, she is proud to be the first point of contact for her clients and assist them in building sustainable businesses and promote growth – a number of her client’s products are stocked in C-Stores in addition to specialist vape stores. Day to day Diana ensures all client’s orders and projects are fulfilled on time. Music is constantly playing in her life and she enjoys an occasional swim. She also enjoys cooking new dishes, but not nearly as much as eating them.

Antonios Ninos

Regulatory Affairs Manager

After graduating with a Bachelors degree in Chemistry from…

Antonios Ninos

After graduating with a Bachelors degree in Chemistry from the University of Ioannina, Greece and a Masters in Drug Discovery and Design from UCL, Antonios joined Cuts Ice working in our laboratory. In his two and half years at the company, he has progressed to his current role in Regulatory Affairs.

Antonios is responsible for ensuring that every e-liquid produced at Cuts Ice – whether one of our own brands or OEM – is compliant with the regulations in it’s destination market. This includes submitting notifications in countries regulated by the TPD, and designing packaging which complies with local laws. Antonios is constantly scanning the horizon for regulatory insight, and provides extensive support to his colleagues and clients. Outside of work, Antonios spends his time playing guitar and enjoying sports.

Martin Rayomand

Head of Projects & Change Management

Before joining Cuts Ice at the start of 2017 Martin graduated with…

Martin Rayomand

Before joining Cuts Ice at the start of 2017 Martin graduated with a degree in Machinery Engineering, and has had a varied professional career working in roles encompassing graphic design, advertising, printing, music and IT. Using his diverse experiences, Martin has designed and developed innovative packaging and automated solutions for Cuts Ice’s manufacturing processes, which all contribute to the production of our quality, consistent, and premium e-liquids.

Day to day, Martin is tasked with supporting the NPD process for both our own brand and OEM products. He is driven by a hunger for delivering the next era of vaping product manufacturing, and won’t rest until Cuts Ice is at the forefront. In his spare time, Martin enjoys studying, exercising, travelling.

Rowley Brown

Finance Director

Rowley has a wealth of experience in finance specialising in…

Rowley Brown

Rowley has a wealth of experience in finance specialising in Manufacturing and Systems. Responsible for the finances of Cuts Ice, Rowley makes sure the company’s financial controls and processes are adhered to. Rowley ensures that all Investors, suppliers and customers are serviced professionally, and that credit risk is optimised. Rowley also oversees the rollout of Cuts Ice’s enterprise resource planning, company reporting both internally and externally and is a member of the senior management team.

Anna Baron

Head of Production Operations

After 10 years working for a leading manufacturer, Anna joined…

Anna Baron

After 10 years working for a leading manufacturer, Anna joined Cuts Ice in 2014. Starting out as a Laboratory Assistant, Anna seized opportunities and quickly progressed to become a Laboratory Manager, before moving to her current role as Head of Production Operations.

At Cuts Ice Anna leads our production teams and enables the team to consistently produce high volumes of quality e-liquid. Anna has a strong track record of process improvement in production, planning, and process environments. Anna has put the tools in place to facilitate the production of premium e-liquids which exceed our client’s expectations. During her free time, Anna enjoys running and fulfilling her passion for art.

Matthew Kersey

Public Affairs Manager

After graduating from Nottingham Trent University with a degree…

Matthew Kersey

After graduating from Nottingham Trent University with a degree in Politics, Matthew cut his teeth working as a Parliamentary Assistant for several MPs in Westminster. After writing speeches, responding to constituents, and advising on policy for 3 years, Matthew began working at the UK’s largest independent vaping trade association, and saw the once in a generation opportunity for public health which vaping presents.

Since joining Cuts Ice in July 2018, Matthew has responsibility for all of the company’s work with national and local governments, the media, and campaigns with other industry stakeholders. He is the first point of contact for any media enquiries, and has acted as a spokesperson for Cuts Ice in national print and broadcast media.

When not at work, Matthew spends his time playing, watching, and consuming anything related to American Football and his beloved Green Bay Packers.

Albena Keeble

Head of Operations

At Cuts Ice Albena is tasked with creating and implementing…

Albena Keeble

At Cuts Ice Albena is tasked with creating and implementing operational strategies that deliver sustained excellence. As an enthusiastic and dedicated professional with extensive experience in all aspects of FMCG operations, Albena thrives on undertaking new challenges, finding new opportunities and working with others to achieve Cuts Ice’s mission and goals.

Albena is driven by the knowledge that her work is helping people switch from tobacco to a significantly less harmful alternative. Her favourite part of the job is being able to contribute towards the building of high performing teams and enabling a creative and rewarding work environment at Cuts Ice.

Outside of work, Albena enjoys traveling and being able to learn about new cultures, and grasps every opportunity to visit new places and meet new people.

Just get in touch if you would like to set up a meeting or more information about our quality consistent & premium e-liquids.

Get In Touch

Cuts Ice Limited

Unit 2, Origin Business Park, Rainsford Road, Park Royal, London, NW10 7FW

Tel: +44 208 960 6974

Sally Ward, Head of Sales

If you would like to set up a meeting to discuss your requirements, please contact our Head of Sales Sally Ward via our sales enquiry line.

+44 208 960 6974

Office Hours

Monday – Friday
8am – 5pm

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Product
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TEAM

The Cuts Ice Team

Nigel Quine

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Helen Taylor

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Richard Reed

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Sally Ward

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Garry Dibley

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Richard Bailey

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Joanna S. Hickling

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Vanessa Tenkorang

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Diana Bernal

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Antonios Ninos

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Martin Rayomand

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Rowley Brown

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Anna Baron

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Matthew Kersey

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Albena Keeble

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Cuts Ice Limited

Sally Ward, Head of Sales

Office Hours

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