Smoking kills half of all its users, but vaping provides our greatest opportunity yet to significantly reduce global tobacco usage. Our scientists are ensuring that opportunity can be fully realised for each adult smoker when they are ready to switch.

At Cuts Ice, we carry out ground-breaking research to uncover the next developments in e-liquid technology.

Our dedicated team of scientists from a diverse range of disciplines work tirelessly to provide consumers, regulators, and the public health community with research that will inspire more confidence in vaping products.

Vaping is a significantly less harmful alternative to smoking. These are not our words, but those of countless reputable public health organisations.

  • Public Health England
  • Cancer Research UK
  • Royal Society of Public Health
  • The British Medical Association
  • The Royal College of Physicians
  • Action on Smoking and Health

We know that vaping is the most effective quit smoking tool available, and is at least 60 per cent more effective than nicotine patches and gum.

Smokers take to vaping because every aspect of their switch is within their control – they choose the device that works for them, they have access to a wide variety of flavours to find the right one for them, and are able to tweak the amount of nicotine and “self-titrate” with relative ease.



Vaping’s true impact can be seen in comparisons between vaping and smoking rates in the UK.

As vaping has increased in popularity, smoking rates have rapidly declined. The UK now has record low levels of smoking, but there is still so much further to go.

Attitudes towards vaping amongst smokers are dramatically out of step with the available evidence – nearly a quarter of smokers incorrectly believe that vaping is just as or more harmful than smoking. Cuts Ice continues to undertake research in multiple fields to contribute to the breadth of positive evidence which will these attitudes impossible to maintain.

Just get in touch if you would like to set up a meeting or more information about our quality consistent & premium e-liquids.