DEVELOPING THE STANDARD
We are at the forefront of the vaping revolution. Our e-liquids have been meticulously designed to give adult smokers the best opportunity yet to quit smoking. We must be sure that all are afforded that opportunity.
Who we work with
Cuts Ice works with politicians, regulators, and enforcement agencies to communicate our expertise directly to decision makers. We provide a well informed view of vaping products, science, and the wider industry, to assist in the formulation of evidence-based policies. We never engage to further our individual business’ objectives, rather we engage to ensure a proportionate regulatory environment for all responsible vaping companies.
Our principles have remained consistent since the foundation of our company, namely driving standards across the industry through the sharing of best practice, and communicating with governments. These principles guide our engagement.
Cuts Ice is open and transparent about its engagement. As a responsible business we voluntarily follow established professional codes of conduct and observe high ethical standards when carrying out any of our engagement activities.
WHAT POLITICIANS ARE SAYING
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Gareth Johnson MP – “Vaping is clearly a lot safer than smoking tobacco, but unfortunately the public perception is different form the facts presented by reputable organisations.”
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Adam Afriyie MP – “E-cigarettes are one of the best tools we have in the fight against cancer. They are saving lives today and will continue to save the lives of millions of people in the years to come.”
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Gloria De Piero MP – “We have finally found a way to stop smoking. We should celebrate it, and I say that as somebody who has stopped smoking and now vapes.”
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Martyn Day MP – “We need to get the message out to smokers that vaping is much safer (than smoking).”
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Steve Brine MP – “It is through consistent messaging that we hope to reverse the harmful, mistaken and increasingly widespread belief that vaping is no safer than smoking.”
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Mark Pawsey MP – “The positive public health message of vaping compared to smoking is clearly failing to get across to the seven million remaining smokers in the UK. This requires urgent attention.”
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Sir Kevin Barron MP – “I believe that e-cigarettes played a huge part in the beating of the target in the previous Tobacco Control Plan”
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Michelle Donelan MP – “The evidence is increasingly clear that e-cigarettes are significantly less harmful to health than smoking tobacco.”
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Vicky Foxcroft MP – “I have seen at first hand the health benefits of moving from smoking to electronic cigarettes, including being able to run much further and feeling much healthier.”
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Mary Glindon MP – “I believe that the promotion of vaping and e-cigarettes is key to the Government achieving their vision of a smoke-free generation as part of the tobacco control plan.”
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Norman Lamb MP – “We need to take action so that we can support smokers to make the switch to e-cigarettes, to improve their health and the health of those around them. The potential to save lives is clear.”
Just get in touch if you would like to set up a meeting or more information about our quality consistent & premium e-liquids.