premium e-liquid consumers can trust

Cuts Ice was founded in 2012 to lead the industry in the creation of exceptional tasting, high-quality e-liquids that inspire smokers to make better choices.


Promote and improve product research, development, and quality, to set the standard for the best possible alternative to conventional tobacco.


Premium. Innovative.


Quality. Consistent.


Fervent. Experts.


Proportionate. Sensible.


As an industry leader, we recognise our responsibility to drive product innovation for the benefit of all stakeholders, including consumers, regulatory authorities, and the wider vape industry.


  • People: Enable everyone to realise their full potential.
  • Integrity: Work with honour and pride.
  • Quality: Continuously improve the products we make.
  • Accountability: Own what is ours.
  • Efficacy: Always building to our commitment.
  • Excellence: Deliver what is promised, and add value beyond expectations

Improving products
by design.

Better systems, procedures, and skills.

We have devised the blueprint which enables our staff to create the e-liquids which will satiate the consumers increasingly discerning tastes.

Check Out Our Blog


Further Misinformation About Vaping in the Press

It is disappointing to once again see reports in the media regarding vaping published without…

Cuts Ice Response to Mail on Sunday Vaping Story

Today (03/11/19) the Mail on Sunday published an article with the headline; ‘Second British death…

Action on Smoking and Health Reports Drop in Dual Users

Action on Smoking and Health (ASH), the public health charity that works to eliminate the…
Cuts Ice Statement on USA Vaping Reports
President Trump’s Flavour Ban Will Hurt Smokers
Cuts Ice Featured in The Sunday Times

Just get in touch if you would like to set up a meeting or more information about our quality consistent & premium e-liquids.