premium e-liquid consumers can trust

Cuts Ice was founded in 2012 to lead the industry in the creation of exceptional tasting, high-quality e-liquids that inspire smokers to make better choices.

Commitment.

Promote and improve product research, development, and quality, to set the standard for the best possible alternative to conventional tobacco.

Product

Premium. Innovative.

Standards

Quality. Consistent.

Science

Fervent. Experts.

Regulation

Proportionate. Sensible.

Responsibility.

As an industry leader, we recognise our responsibility to drive product innovation for the benefit of all stakeholders, including consumers, regulatory authorities, and the wider vape industry.

Values.

  • People: Enable everyone to realise their full potential.
  • Integrity: Work with honour and pride.
  • Quality: Continuously improve the products we make.
  • Accountability: Own what is ours.
  • Efficacy: Always building to our commitment.
  • Excellence: Deliver what is promised, and add value beyond expectations

Improving products
by design.

Better systems, procedures, and skills.

We have devised the blueprint which enables our staff to create the e-liquids which will satiate the consumers increasingly discerning tastes.

Check Out Our Blog

News

Action on Smoking and Health Reports Drop in Dual Users

Action on Smoking and Health (ASH), the public health charity that works to eliminate the…
News

Cuts Ice Statement on USA Vaping Reports

We are sure you have seen the recent media reports about cases in the USA…
Uncategorized

President Trump’s Flavour Ban Will Hurt Smokers

In a press conference yesterday (September 11th 2019) President Trump announced his administration is planning…
News
Cuts Ice Featured in The Sunday Times
General Information
San Francisco Vaping Ban
Uncategorized
Framing Questions About “Dangers”

Just get in touch if you would like to set up a meeting or more information about our quality consistent & premium e-liquids.