premium e-liquid consumers can trust

Cuts Ice was founded in 2012 to lead the industry in the creation of exceptional tasting, high-quality e-liquids that inspire smokers to make better choices.


Promote and improve product research, development, and quality, to set the standard for the best possible alternative to conventional tobacco.


Premium. Innovative.


Quality. Consistent.


Fervent. Experts.


Proportionate. Sensible.


As an industry leader, we recognise our responsibility to drive product innovation for the benefit of all stakeholders, including consumers, regulatory authorities, and the wider vape industry.


  • People: Enable everyone to realise their full potential.
  • Integrity: Work with honour and pride.
  • Quality: Continuously improve the products we make.
  • Accountability: Own what is ours.
  • Efficacy: Always building to our commitment.
  • Excellence: Deliver what is promised, and add value beyond expectations

Improving products
by design.

Better systems, procedures, and skills.

We have devised the blueprint which enables our staff to create the e-liquids which will satiate the consumers increasingly discerning tastes.

Check Out Our Blog


President Trump’s Flavour Ban Will Hurt Smokers

In a press conference yesterday (September 11th 2019) President Trump announced his administration is planning…

Cuts Ice featured in The Sunday Times

Over the weekend (01/09/2019) Cuts Ice was asked to respond to recent reports of illnesses…
General Information

San Francisco Vaping Ban

In a move that has been approaching with grim inevitability for what feels like years,…
Framing Questions About “Dangers”
What’s in an E-Liquid?
Conflict of Interest and the Science of Vape Products

Just get in touch if you would like to set up a meeting or more information about our quality consistent & premium e-liquids.