premium e-liquid consumers can trust

Cuts Ice was founded in 2012 to lead the industry in the creation of exceptional tasting, high-quality e-liquids that inspire smokers to make better choices.


Promote and improve product research, development, and quality, to set the standard for the best possible alternative to conventional tobacco.


Premium. Innovative.


Quality. Consistent.


Fervent. Experts.


Proportionate. Sensible.


As an industry leader, we recognise our responsibility to drive product innovation for the benefit of all stakeholders, including consumers, regulatory authorities, and the wider vape industry.


  • People: Enable everyone to realise their full potential.
  • Integrity: Work with honour and pride.
  • Quality: Continuously improve the products we make.
  • Accountability: Own what is ours.
  • Efficacy: Always building to our commitment.
  • Excellence: Deliver what is promised, and add value beyond expectations

Improving products
by design.

Better systems, procedures, and skills.

We have devised the blueprint which enables our staff to create the e-liquids which will satiate the consumers increasingly discerning tastes.

Check Out Our Blog


An Open Letter to Prime Minister: Save the Vape Shop

Cuts Ice CEO Nigel Quine has written an open letter to the Prime Minister Boris…
General Information

Cuts Ice Coronavirus Risk Assessment Statement

Cuts Ice has completed its risk assessment in line with Government guidance on ensuring our…

Further Misinformation About Vaping in the Press

It is disappointing to once again see reports in the media regarding vaping published without…
Cuts Ice Response to Mail on Sunday Vaping Story
Action on Smoking and Health Reports Drop in Dual Users
Cuts Ice Statement on USA Vaping Reports

Just get in touch if you would like to set up a meeting or more information about our quality consistent & premium e-liquids.